Find out exactly why your traffic dropped — and what it takes to get it back.
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Our Penalty Assessment Process
{01}
Establish the Timeline
We align the drop against updates, manual actions and your own releases.
{02}
Isolate the Cause
We separate algorithmic, manual and self-inflicted technical causes.
{03}
Build the Recovery Plan
We prioritise remediation by what will actually restore traffic.
{04}
Execute and Reconsider
We carry out the fixes and manage reconsideration where required.
The Problem We Solve
When rankings fall, most teams start changing things at random. Without knowing whether it was a manual action, an algorithm update or a technical change, every fix is a gamble with more lost revenue.
What this costs you:
• Months of traffic lost to trial and error
• Fixes that address the wrong cause entirely
• Recovery delayed while revenue keeps falling
What’s Included
• Manual action and algorithm analysis
• Backlink risk assessment
• Technical and content quality review
• Prioritised remediation roadmap
• Disavow and link removal where needed
• Reconsideration request management
What Our Penalty Assessment Covers
• Manual action and algorithmic diagnosis
• Backlink profile risk analysis
• Content quality and thin page review
• Recovery roadmap and reconsideration