
B2B Website
Redesign Brief
Set the buyer journey, content inventory, URL plan, enquiry workflow and handover checks.
Printable PDF · 6 pages · 77 KBDownload website briefMarketing, design and digital services
Your business has a lot to offer. We help make it easier to understand, easier to find and easier to buy from, through branding, creative, marketing, websites and practical automation.
Tell us about your projectMarketing
For teams with plenty to say and too little capacity to get it out.

Good marketing needs more than a busy posting calendar. It needs a clear offer, creative that earns attention, a useful destination and a way to see what happens next.
Our managed marketing service brings those pieces into an agreed plan. You work with a shared multidisciplinary team across strategy, copy, design and execution, with priorities and capacity defined together.
Bring the creative and the channel decisions into the same conversation. We agree which disciplines you need, who approves the work and how progress will be reviewed.
Discuss your marketing needsWe turn business priorities into a practical marketing brief: who you need to reach, what they need to understand and which action matters. Work can cover audience research, competitor review, campaign themes, channel planning, content calendars and launch coordination.
Useful outputs: a campaign brief, messaging priorities, channel plan and working content calendar.
Build a consistent stream of work around a real idea. We develop social posts, carousels, ad creatives, sales presentations and campaign assets. Video work can include concepts, scripts, storyboards, editing, motion graphics and shoot planning, with production requirements agreed before work begins.
Useful outputs: approved creative directions, ready-to-use assets, edited videos and placement-specific versions.
Give your channels a purpose beyond filling the feed. We plan themes, write captions, design content and coordinate scheduling and publishing. Community handling, escalation rules and response coverage can be included in the agreed scope.
Useful outputs: a content calendar, post and reel assets, publishing schedule and a review of meaningful audience activity.
Connect Meta and Google campaigns to the offer, landing page and enquiry process. We can support campaign structure, audience and keyword research, ad copy, creative testing, conversion tracking checks and ongoing optimisation. Reporting should help distinguish attention, enquiries and qualified opportunities where the available data allows.
Useful outputs: campaign plans, ad variations, testing priorities and performance reviews with clear next actions.
Media spend, tracking access and the definition of a qualified enquiry are agreed separately from creative production and campaign management.
Help people find useful answers about your business. Our work can cover technical audits, page structure, titles and descriptions, internal links, service-page copy, useful articles, local search profiles and legitimate earned-link opportunities.
For AI-assisted search, we focus on clear, accessible content, accurate business information and structured data where appropriate. Crawl access, indexing, rankings and AI citations are different outcomes. None can be guaranteed.
Useful outputs: a prioritised SEO plan, page improvements, content briefs and progress reporting against the data available.
Find a story worth sharing and people whose audience fits it. We can support creator research, campaign briefs, coordination, media angles and outreach planning. Creator fees, usage rights, approvals and any paid placements need their own agreed scope. Editorial coverage and creator availability are never guaranteed.
Useful outputs: a relevant shortlist, outreach angles, collaboration briefs and an asset or coverage record.
Scope questions: Which markets matter? Who approves content? Which channels need management? What assets already exist? What budget and response capacity can the business support?

Branding
A brand should help people understand what you stand for before your sales team explains it. We shape the message and visual identity, then carry them into the places your customers actually encounter you.
Talk about your brandFor a new offer, a changing business or a brand your team has outgrown.
Start with the audience and the reason to choose you. Then make that thinking tangible across identity, packaging, print and sales materials.
Clarify the audience, buying problem and reason to choose your business. We can develop positioning, naming options, campaign lines, core messages and tone-of-voice guidance. Naming decisions require separate legal and trademark checks before adoption.
Create a logo system, colour palette, typography and graphic language that work together. Brand guidelines show how to use the identity consistently across digital and physical materials, including practical examples and agreed file formats.
Bring the brand onto packs, labels, brochures, catalogues, stationery, signage, exhibition panels and retail materials. We work to confirmed dimensions and production requirements. Product claims, regulatory copy, proofs and final print approval remain part of the review process.
Translate the identity into the tools your team uses: presentation templates, proposal layouts, company profiles, sales decks, social templates and launch assets. The goal is a system people can use, rather than a logo left in a folder.
Useful outputs: a positioning and messaging document, identity files, usage guidelines and the agreed rollout materials.
Scope questions: Is this a new brand or a refresh? What should customers understand differently? Which touchpoints launch first? Who provides packaging specifications and approves product claims?
Websites
A visitor should be able to understand what you do, find the right information and know how to move forward. We plan, write, design and build around those tasks, with mobile use considered from the start.
Tell us about your website
For buyers who need clear capability information, useful proof and an easy enquiry.
Define the audience, page structure and conversion path before adding more pages. Work can include a sitemap, service and product-page outlines, buyer questions, content audits, page copy and calls to action.
Develop an interface that feels like your brand and works across screens. Depending on the brief, we can build on Framer, WordPress or Shopify, or scope a custom solution. Platform choice follows the site's content, functionality, integrations and maintenance needs.
Create editable content structures for articles, services or products. Scope can include ecommerce pages, lead forms, question-led enquiry flows and booking links. Form work includes validation, clear success and error states, and checks that submissions reach the agreed destination.
Check key journeys, links, mobile layouts and relevant technical SEO before launch. Ongoing support can cover content updates, bug fixes, platform maintenance and conversion improvements within an agreed arrangement. Hosting, licences, integrations and access responsibilities are made explicit.
Useful outputs: an agreed sitemap, page copy, responsive designs, a working build, CMS guidance and a launch checklist.
Scope questions: What must visitors be able to do? Who updates the site? Which pages or rankings must be protected? Where should enquiries go? Which systems need to connect?
AI & CRM
An enquiry is only useful if someone can act on it. We help organise the steps between a form submission, a conversation and the next follow-up, using automation where it makes the process clearer.
Choose a stage to see what needs to be agreed before automation starts.
A buyer asks about a service. The form records only the agreed information and confirms that the request was received.
For teams losing time between a new enquiry, its owner and the next action.
Discuss your workflowMap your enquiry sources, stages, owners and follow-up needs. Work can cover pipeline design, contact fields, lead routing, task reminders and visibility into opportunities. Existing data needs review before migration or import.
Build relevant communication flows around enquiries, appointments and customer journeys. We can help with approved templates, response paths, reminders and human handover. Consent, platform rules, suppression lists and provider charges need to be accounted for before launch.
Identify tasks where AI can help your team research, draft, summarise or retrieve approved information. Useful applications can include briefing support, internal knowledge assistance and first-draft responses. Access, source quality, human review and failure handling are part of the design.
Connect agreed forms, CRM tools and communication systems where supported. Test field mapping, duplicate handling, failures and notifications, so a workflow is assessed by what it does after submission, not just how it looks on a diagram.
Useful outputs: a workflow map, configured stages and fields, tested automations and operating guidance for the team.
Scope questions: Which tools do you already use? Where does work get stuck? What information can the system access? Who owns exceptions and approvals? What happens if a step fails?
Two practical workbooks to get the decisions out of your head and into the conversation. Free to download. No email required.

Set the buyer journey, content inventory, URL plan, enquiry workflow and handover checks.
Printable PDF · 6 pages · 77 KBDownload website brief
Connect your offer, channel tests, weekly work, budget and sales feedback in one plan.
Printable PDF · 7 pages · 79 KBDownload marketing planA brand identity. A website. A campaign. A better enquiry process. We define what needs to be delivered, what you provide and how the work will be reviewed.
A managed retainer gives you access to a shared agency team across the agreed disciplines. It is planned capacity, with clear priorities and responsibilities, rather than exclusive full-time staff assigned to your account.
Before work starts, we agree the deliverables, review points, tools, external costs and payment milestones. Where a demo forms part of the process, its scope is agreed too.
Tell us about your buyers, current materials and the task you want to improve.
Choose the work that matters first. Confirm deliverables, responsibilities, review points and commercial terms.
Work through the agreed direction with the relevant specialists, using clear feedback and practical examples.
Check the deliverables in their intended setting, then review what to improve next within the agreed scope.
Not sure which conversation to start?
Try our very unofficial marketing quiz
Yes. You can begin with a defined project or discuss a managed retainer that brings several services together. The scope depends on your priorities and the capacity needed.
The marketing retainer is delivered by a shared multidisciplinary agency team. Responsibilities and capacity are agreed for your account. It is not an exclusive team of full-time hires.
Yes. We can assess what is useful, identify what needs changing and propose a focused scope. A refresh does not automatically require replacing everything you already have.
These are made clear in the proposal. Media budgets, third-party subscriptions, printing, creator fees and shoot expenses depend on the work. Nothing should be assumed included without an agreed scope.
No. We can define the work, test it and report honestly, but search platforms, buyer decisions and market conditions are outside an agency's control.
A clear business priority, relevant brand and product information, access approved for the work, and a person who can give consolidated feedback. We identify the exact materials and dependencies during scoping.
Photographs are licensed editorial illustrations, not client case studies. No results or client endorsements are implied.
Bring a brand, website or follow-up problem. Let’s discuss the first step in a 30-minute call.
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