Most agencies obsess over 'up-and-to-the-right' charts like they’re some kind of holy grail. They’ll boast about a 300% surge in raw clicks, but here’s the reality check: your bank doesn't accept 'impressions' as a form of payment. If that flood of visitors is just window shopping without ever hitting the 'buy' button, you don't need a louder marketing megaphone—you need a ruthless, bottom-line-focused strategy for conversion rate optimization for business.

Social Media Calendar 2026 India - Your definitive marketing playbook for every festival, trending moment, and campaign opportunity in India — month by month, industry by industry, format by format.

28 Days of Hook-Based, Algorithm-Optimized Content Ideas

"Why does my Instagram feed feel like 50% ads now?" If that thought has crossed your mind while scrolling through Reels, Stories, or your Explore page, you are not alone.