Reach the roles that matter without paying premium CPMs for the wrong audience.
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Our LinkedIn Advertising Process
{01}
Define the Committee
We map the actual buying committee, not just one job title.
{02}
Build the Content Ladder
We match content to consideration stage so cold traffic isn’t rushed.
{03}
Test Audience and Format
We test audience definitions and ad formats against cost per opportunity.
{04}
Report on Pipeline
We measure pipeline and opportunity quality, not raw lead volume.
The Problem We Solve
LinkedIn CPMs are high, so precision matters. Most accounts target broad job titles, send cold traffic straight to a demo request, and conclude the channel is too expensive to work.
What this costs you:
• Premium CPMs spent on the wrong job titles
• Cold audiences asked to book a demo immediately
• Cost per lead that never justifies the channel
What’s Included
• Buying committee audience mapping
• Matched audiences and ABM lists
• Document, video and conversation ads
• Lead gen form optimisation
• Content ladder development
• Pipeline and opportunity reporting
What Our LinkedIn Advertising Covers
• Audience and account-based targeting
• Ad format strategy and production
• Lead gen forms and CRM integration
• Pipeline quality reporting