A clean data model, lifecycle stages and nurture that hands over properly.
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Our Marketing Automation Process
{01}
Fix the Data Model
We clean the data model and define lifecycle stages both teams accept.
{02}
Design the Journeys
We map nurture journeys per segment rather than one generic track.
{03}
Build Scoring and Routing
We build scoring on real buying signals and route accordingly.
{04}
Report on Pipeline
We report on pipeline influenced and accepted, not email opens.
The Problem We Solve
Automation usually fails between marketing and sales. Leads are scored on arbitrary rules, handed over at the wrong moment, and sales stops trusting the queue — so the whole system quietly gets ignored.
What this costs you:
• Sales ignoring the leads automation sends
• Scoring rules nobody can justify
• Reporting neither team believes
What’s Included
• Data model and lifecycle stage design
• Lead scoring and routing logic
• Segmented nurture programme build
• CRM integration and sync
• Email and landing page templates
• Pipeline attribution reporting
What Our Marketing Automation Covers
• Lifecycle stages and data hygiene
• Lead scoring, routing and SLAs
• Nurture programme design and build
• CRM integration and pipeline reporting