Reach audiences in real time, around the moments and conversations that matter.
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Our X Advertising Process
{01}
Identify the Moments
We map the events, launches and conversations worth showing up for.
{02}
Build Reactive Creative
We prepare creative that can ship quickly when moments arrive.
{03}
Target Conversations
We target by conversation, keyword and follower look-alikes.
{04}
Review Fast
We review in short cycles because relevance decays quickly.
The Problem We Solve
X rewards relevance to what is happening right now. Campaigns planned quarters ahead and run as evergreen ads miss the conversations that make the platform worth buying at all.
What this costs you:
• Ads irrelevant to the current conversation
• Missed cultural and event-driven moments
• Generic creative that reads as intrusive
What’s Included
• Conversation and keyword targeting
• Follower look-alike audiences
• Event and moment-based planning
• Reactive creative production
• Promoted trends and takeovers
• Rapid-cycle performance reporting
What Our X Advertising Covers
• Conversation, keyword and interest targeting
• Event and cultural moment campaigns
• Reactive creative production
• Engagement and conversion measurement