110% YoY Growth Through Content Marketing for Regional Amusement Park

Amusement Park
Case Studies
Development
Performance Marketing

Entertainment & Leisure

FunKingdom Jaipur
Industry
Amusement Park
Focus
Organic & Content Marketing
Entertainment & Leisure

The Challenge

FunKingdom is one of Rajasthan's premier amusement and water parks. But like many regional entertainment venues, they were: • Dependent on seasonal spikes (summer, school holidays) • Over-reliant on paid ads with rising costs • Missing the opportunity to build year-round engagement • Competing for attention with malls, movies, and other entertainment
Mockup

Our Approach

CONTENT-LED GROWTH STRATEGY Phase 1: Brand Foundation First, we ensured FunKingdom had a consistent brand presence across all touchpoints—website, social media, signage, and communications. This created recognition that content could build upon. Phase 2: Content Pillars Strategy We developed content pillars that gave FunKingdom reasons to post beyond "come visit us": • Behind the Scenes: Ride maintenance, staff stories, safety protocols • User-Generated Content: Guest videos, family memories • Educational: "How roller coasters work," safety tips • Event-Based: Seasonal events, local festival tie-ins Phase 3: SEO & Local Discovery We optimized for local search terms and built content around "things to do in Jaipur" and family entertainment queries. Phase 4: Community Building We created engagement loops through contests, user-generated content campaigns, and local influencer partnerships.

The Results

1. Entertainment brands need year-round engagement, not just seasonal campaigns 2. User-generated content outperforms polished marketing 3. Local SEO is crucial for destination businesses 4. Brand consistency reduces long-term advertising costs
Revenue Growth

Year-over-Year

80%
Cost Per Acquisition Reduction

20%
Branded Search Volume

Increase

150%
Organic Traffic Share

(was 15%)

15%
Social Media Engagement

Increase

1X
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110% YoY Growth Through Content Marketing for Regional Amusement Park

Amusement Park
Case Studies
Development
Performance Marketing

Entertainment & Leisure

FunKingdom Jaipur
Industry
Amusement Park
Focus
Organic & Content Marketing
Entertainment & Leisure

The Challenge

FunKingdom is one of Rajasthan's premier amusement and water parks. But like many regional entertainment venues, they were: • Dependent on seasonal spikes (summer, school holidays) • Over-reliant on paid ads with rising costs • Missing the opportunity to build year-round engagement • Competing for attention with malls, movies, and other entertainment
Mockup

Our Approach

CONTENT-LED GROWTH STRATEGY Phase 1: Brand Foundation First, we ensured FunKingdom had a consistent brand presence across all touchpoints—website, social media, signage, and communications. This created recognition that content could build upon. Phase 2: Content Pillars Strategy We developed content pillars that gave FunKingdom reasons to post beyond "come visit us": • Behind the Scenes: Ride maintenance, staff stories, safety protocols • User-Generated Content: Guest videos, family memories • Educational: "How roller coasters work," safety tips • Event-Based: Seasonal events, local festival tie-ins Phase 3: SEO & Local Discovery We optimized for local search terms and built content around "things to do in Jaipur" and family entertainment queries. Phase 4: Community Building We created engagement loops through contests, user-generated content campaigns, and local influencer partnerships.

The Results

1. Entertainment brands need year-round engagement, not just seasonal campaigns 2. User-generated content outperforms polished marketing 3. Local SEO is crucial for destination businesses 4. Brand consistency reduces long-term advertising costs
Revenue Growth

Year-over-Year

80%
Cost Per Acquisition Reduction

20%
Branded Search Volume

Increase

150%
Organic Traffic Share

(was 15%)

15%
Social Media Engagement

Increase

1X
Previous Project
Next Project

More Projects

110% YoY Growth Through Content Marketing for Regional Amusement Park

Amusement Park
Case Studies
Development
Performance Marketing

Entertainment & Leisure

FunKingdom Jaipur
Industry
Amusement Park
Focus
Organic & Content Marketing
Entertainment & Leisure

The Challenge

FunKingdom is one of Rajasthan's premier amusement and water parks. But like many regional entertainment venues, they were: • Dependent on seasonal spikes (summer, school holidays) • Over-reliant on paid ads with rising costs • Missing the opportunity to build year-round engagement • Competing for attention with malls, movies, and other entertainment
Mockup

Our Approach

CONTENT-LED GROWTH STRATEGY Phase 1: Brand Foundation First, we ensured FunKingdom had a consistent brand presence across all touchpoints—website, social media, signage, and communications. This created recognition that content could build upon. Phase 2: Content Pillars Strategy We developed content pillars that gave FunKingdom reasons to post beyond "come visit us": • Behind the Scenes: Ride maintenance, staff stories, safety protocols • User-Generated Content: Guest videos, family memories • Educational: "How roller coasters work," safety tips • Event-Based: Seasonal events, local festival tie-ins Phase 3: SEO & Local Discovery We optimized for local search terms and built content around "things to do in Jaipur" and family entertainment queries. Phase 4: Community Building We created engagement loops through contests, user-generated content campaigns, and local influencer partnerships.

The Results

1. Entertainment brands need year-round engagement, not just seasonal campaigns 2. User-generated content outperforms polished marketing 3. Local SEO is crucial for destination businesses 4. Brand consistency reduces long-term advertising costs
Revenue Growth

Year-over-Year

80%
Cost Per Acquisition Reduction

20%
Branded Search Volume

Increase

150%
Organic Traffic Share

(was 15%)

15%
Social Media Engagement

Increase

1X
Previous Project
Next Project

More Projects

Bring your first priority.

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Bring your first priority.

Bring one problem: a brand that's drifted, a website that doesn't sell or enquiries going nowhere. We'll spend 30 minutes finding the first fix.

Projects & shared-team retainers

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Marketers

Brand, websites, marketing and CRM, run by one team.

For schools, manufacturers, D2C brands, retailers and large businesses, from teams in New Delhi and Malta.