110% YoY Growth Through Content Marketing for Regional Amusement Park
Amusement Park
Case Studies
Development
Performance Marketing
Eentertainment & Leisure
The Challenge
FunKingdom is one of Rajasthan's premier amusement and water parks. But like many regional entertainment venues, they were: • Dependent on seasonal spikes (summer, school holidays) • Over-reliant on paid ads with rising costs • Missing the opportunity to build year-round engagement • Competing for attention with malls, movies, and other entertainment
Our Approach
CONTENT-LED GROWTH STRATEGY Phase 1: Brand Foundation First, we ensured FunKingdom had a consistent brand presence across all touchpoints—website, social media, signage, and communications. This created recognition that content could build upon. Phase 2: Content Pillars Strategy We developed content pillars that gave FunKingdom reasons to post beyond "come visit us": • Behind the Scenes: Ride maintenance, staff stories, safety protocols • User-Generated Content: Guest videos, family memories • Educational: "How roller coasters work," safety tips • Event-Based: Seasonal events, local festival tie-ins Phase 3: SEO & Local Discovery We optimized for local search terms and built content around "things to do in Jaipur" and family entertainment queries. Phase 4: Community Building We created engagement loops through contests, user-generated content campaigns, and local influencer partnerships.
The Results
1. Entertainment brands need year-round engagement, not just seasonal campaigns 2. User-generated content outperforms polished marketing 3. Local SEO is crucial for destination businesses 4. Brand consistency reduces long-term advertising costs
Revenue Growth
Year-over-Year
Cost Per Acquisition Reduction
Branded Search Volume
Increase
Organic Traffic Share
(was 15%)
Social Media Engagement
Increase
Previous Project
Next Project
110% YoY Growth Through Content Marketing for Regional Amusement Park
Amusement Park
Case Studies
Development
Performance Marketing
Eentertainment & Leisure
The Challenge
FunKingdom is one of Rajasthan's premier amusement and water parks. But like many regional entertainment venues, they were: • Dependent on seasonal spikes (summer, school holidays) • Over-reliant on paid ads with rising costs • Missing the opportunity to build year-round engagement • Competing for attention with malls, movies, and other entertainment
Our Approach
CONTENT-LED GROWTH STRATEGY Phase 1: Brand Foundation First, we ensured FunKingdom had a consistent brand presence across all touchpoints—website, social media, signage, and communications. This created recognition that content could build upon. Phase 2: Content Pillars Strategy We developed content pillars that gave FunKingdom reasons to post beyond "come visit us": • Behind the Scenes: Ride maintenance, staff stories, safety protocols • User-Generated Content: Guest videos, family memories • Educational: "How roller coasters work," safety tips • Event-Based: Seasonal events, local festival tie-ins Phase 3: SEO & Local Discovery We optimized for local search terms and built content around "things to do in Jaipur" and family entertainment queries. Phase 4: Community Building We created engagement loops through contests, user-generated content campaigns, and local influencer partnerships.
The Results
1. Entertainment brands need year-round engagement, not just seasonal campaigns 2. User-generated content outperforms polished marketing 3. Local SEO is crucial for destination businesses 4. Brand consistency reduces long-term advertising costs
Revenue Growth
Year-over-Year
Cost Per Acquisition Reduction
Branded Search Volume
Increase
Organic Traffic Share
(was 15%)
Social Media Engagement
Increase
Previous Project
Next Project
110% YoY Growth Through Content Marketing for Regional Amusement Park
Amusement Park
Case Studies
Development
Performance Marketing
Eentertainment & Leisure
The Challenge
FunKingdom is one of Rajasthan's premier amusement and water parks. But like many regional entertainment venues, they were: • Dependent on seasonal spikes (summer, school holidays) • Over-reliant on paid ads with rising costs • Missing the opportunity to build year-round engagement • Competing for attention with malls, movies, and other entertainment
Our Approach
CONTENT-LED GROWTH STRATEGY Phase 1: Brand Foundation First, we ensured FunKingdom had a consistent brand presence across all touchpoints—website, social media, signage, and communications. This created recognition that content could build upon. Phase 2: Content Pillars Strategy We developed content pillars that gave FunKingdom reasons to post beyond "come visit us": • Behind the Scenes: Ride maintenance, staff stories, safety protocols • User-Generated Content: Guest videos, family memories • Educational: "How roller coasters work," safety tips • Event-Based: Seasonal events, local festival tie-ins Phase 3: SEO & Local Discovery We optimized for local search terms and built content around "things to do in Jaipur" and family entertainment queries. Phase 4: Community Building We created engagement loops through contests, user-generated content campaigns, and local influencer partnerships.
The Results
1. Entertainment brands need year-round engagement, not just seasonal campaigns 2. User-generated content outperforms polished marketing 3. Local SEO is crucial for destination businesses 4. Brand consistency reduces long-term advertising costs
Revenue Growth
Year-over-Year
Cost Per Acquisition Reduction
Branded Search Volume
Increase
Organic Traffic Share
(was 15%)
Social Media Engagement
Increase
Previous Project
Next Project
Ready to Level Up?
Reach out and see what happens when the right minds connect
Available for New Projects
Ready to Level Up?
Reach out and see what happens when the right minds connect
Available for New Projects