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110% YoY Growth Through Content Marketing for Regional Amusement Park
Amusement Park
Case Studies
Development
Performance Marketing
Entertainment & Leisure
The Challenge
FunKingdom is one of Rajasthan's premier amusement and water parks. But like many regional entertainment venues, they were: • Dependent on seasonal spikes (summer, school holidays) • Over-reliant on paid ads with rising costs • Missing the opportunity to build year-round engagement • Competing for attention with malls, movies, and other entertainment
Our Approach
CONTENT-LED GROWTH STRATEGY Phase 1: Brand Foundation First, we ensured FunKingdom had a consistent brand presence across all touchpoints—website, social media, signage, and communications. This created recognition that content could build upon. Phase 2: Content Pillars Strategy We developed content pillars that gave FunKingdom reasons to post beyond "come visit us": • Behind the Scenes: Ride maintenance, staff stories, safety protocols • User-Generated Content: Guest videos, family memories • Educational: "How roller coasters work," safety tips • Event-Based: Seasonal events, local festival tie-ins Phase 3: SEO & Local Discovery We optimized for local search terms and built content around "things to do in Jaipur" and family entertainment queries. Phase 4: Community Building We created engagement loops through contests, user-generated content campaigns, and local influencer partnerships.
The Results
1. Entertainment brands need year-round engagement, not just seasonal campaigns 2. User-generated content outperforms polished marketing 3. Local SEO is crucial for destination businesses 4. Brand consistency reduces long-term advertising costs
Revenue Growth
Year-over-Year
Cost Per Acquisition Reduction
Branded Search Volume
Increase
Organic Traffic Share
(was 15%)
Social Media Engagement
Increase
Previous Project
Next Project
110% YoY Growth Through Content Marketing for Regional Amusement Park
Amusement Park
Case Studies
Development
Performance Marketing
Entertainment & Leisure
The Challenge
FunKingdom is one of Rajasthan's premier amusement and water parks. But like many regional entertainment venues, they were: • Dependent on seasonal spikes (summer, school holidays) • Over-reliant on paid ads with rising costs • Missing the opportunity to build year-round engagement • Competing for attention with malls, movies, and other entertainment
Our Approach
CONTENT-LED GROWTH STRATEGY Phase 1: Brand Foundation First, we ensured FunKingdom had a consistent brand presence across all touchpoints—website, social media, signage, and communications. This created recognition that content could build upon. Phase 2: Content Pillars Strategy We developed content pillars that gave FunKingdom reasons to post beyond "come visit us": • Behind the Scenes: Ride maintenance, staff stories, safety protocols • User-Generated Content: Guest videos, family memories • Educational: "How roller coasters work," safety tips • Event-Based: Seasonal events, local festival tie-ins Phase 3: SEO & Local Discovery We optimized for local search terms and built content around "things to do in Jaipur" and family entertainment queries. Phase 4: Community Building We created engagement loops through contests, user-generated content campaigns, and local influencer partnerships.
The Results
1. Entertainment brands need year-round engagement, not just seasonal campaigns 2. User-generated content outperforms polished marketing 3. Local SEO is crucial for destination businesses 4. Brand consistency reduces long-term advertising costs
Revenue Growth
Year-over-Year
Cost Per Acquisition Reduction
Branded Search Volume
Increase
Organic Traffic Share
(was 15%)
Social Media Engagement
Increase
Previous Project
Next Project
110% YoY Growth Through Content Marketing for Regional Amusement Park
Amusement Park
Case Studies
Development
Performance Marketing
Entertainment & Leisure
The Challenge
FunKingdom is one of Rajasthan's premier amusement and water parks. But like many regional entertainment venues, they were: • Dependent on seasonal spikes (summer, school holidays) • Over-reliant on paid ads with rising costs • Missing the opportunity to build year-round engagement • Competing for attention with malls, movies, and other entertainment
Our Approach
CONTENT-LED GROWTH STRATEGY Phase 1: Brand Foundation First, we ensured FunKingdom had a consistent brand presence across all touchpoints—website, social media, signage, and communications. This created recognition that content could build upon. Phase 2: Content Pillars Strategy We developed content pillars that gave FunKingdom reasons to post beyond "come visit us": • Behind the Scenes: Ride maintenance, staff stories, safety protocols • User-Generated Content: Guest videos, family memories • Educational: "How roller coasters work," safety tips • Event-Based: Seasonal events, local festival tie-ins Phase 3: SEO & Local Discovery We optimized for local search terms and built content around "things to do in Jaipur" and family entertainment queries. Phase 4: Community Building We created engagement loops through contests, user-generated content campaigns, and local influencer partnerships.
The Results
1. Entertainment brands need year-round engagement, not just seasonal campaigns 2. User-generated content outperforms polished marketing 3. Local SEO is crucial for destination businesses 4. Brand consistency reduces long-term advertising costs
Revenue Growth
Year-over-Year
Cost Per Acquisition Reduction
Branded Search Volume
Increase
Organic Traffic Share
(was 15%)
Social Media Engagement
Increase
Previous Project
Next Project
Bring your first priority.
Bring one problem: a brand that's drifted, a website that doesn't sell or enquiries going nowhere. We'll spend 30 minutes finding the first fix.
Projects & shared-team retainers
Bring your first priority.
Bring one problem: a brand that's drifted, a website that doesn't sell or enquiries going nowhere. We'll spend 30 minutes finding the first fix.
Projects & shared-team retainers